Theatre goes digital…
On 19 November 2014, theatres from across the UK and beyond will take part in the very first #LoveTheatre day on Twitter – here’s how you can get involved
On Wednesday 19 November, arts companies and cultural institutions from across the UK and beyond will come together to celebrate the very first #LoveTheatre day on Twitter, an online celebration of British, European and global theatre.
The 24-hour event – run in partnership by the Guardian Culture Professionals Network, Twitter UK and CultureThemes – is open to arts organisations, practitioners, artists, actors and audiences, but in particular, those working on the front and back-lines of our beloved theatres, big and small.
Why are we doing this? In a time of deep funding cuts, imbalances in funding and company closures, this initiative presents an opportunity for theatres to shout about the great work they do, reach wider audiences and make contacts and collaborate with other venues and stage companies from across the world. We want #LoveTheatre day to drive active engagement throughout the theatre community in the lead up to the busy festive season.
There will be one main hashtag (#LoveTheatre) to guide conversation throughout the day, with three smaller, sub-hashtags to highlight specific themes:
• #BackStage (10am-12pm) will offer audiences and other arts professionals a glimpse into how a production comes together in the weeks and months leading up to the big night.
• #AskATheatre (3-5pm) will offer a unique opportunity for theatre aficionados and aspiring actors to hear first-hand from the individuals and groups that make the magic happen.
• #Showtime (7-10pm) will give those who can’t make it to a theatre the chance to sit in the “virtual stalls” to experience the a performance, or several, via Twitter.
How to get involved
No matter your size, shape or where it is you’re from, we want you to join in, so sign up using this simple form. We will send out a packet of information telling you what to do next and how to prepare. As soon as you’ve signed up, don’t forget to tweet about your excitement for #LoveTheatre day, how others can join in and how you plan to get involved.
There will also be a webinar on Thursday 13 November to provide more details on how to take part and answer any questions you might have about the project – sign up here.
Simply share this page and encourage your local theatre, stage company or drama group to sign up – and don’t forget to follow the hashtags on the day for updates from your favourite theatres.
We’ll be hosting a live blog on the day to share the best tweets, images, insights and comments, so don’t forget to follow us on Twitter @GdnCulturePros for up-to-date info about the big day.
Original article: Introducing #LoveTheatre day